The work of Director James Lima is instantly recognizable for its use of stunning visuals that bring emotions to the forefront, capturing the essence of a brand. Lima spent much of his career in Hollywood working with influential directors such as Steven Spielberg and James Cameron on commercials, Emmy nominated television series and blockbuster feature films including Avatar.
Lima’s work with fashion began in 2008 with a commission by Prada; the resulting film, Trembled Blossoms, was praised for its innovative animation and fantastical narrative. Lima has since gone on to direct multiple films for Prada and other leading designers including Versace, Ermenegildo Zegna, Loewe, Alexander Wang and most recently, Louis Vuitton.
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